Privacy Policy

DMBO DEEP – Privacy Policy

Last updated: 02 February 2026

At DMBO DEEP, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, and protect your data when you visit our website or purchase our products.

1. Who We Are

DMBO DEEP is a UK-based limited-edition clothing and accessories brand operated by Patricia Hughes.

DMBO DEEP is the data controller responsible for your personal data.

For security reasons, our registered address is not publicly displayed but can be provided upon legitimate request.

If you have any questions about this Privacy Policy or how your data is handled, please contact:

📧 support@dmbodeep.com

🌐 www.dmbodeep.com

2. Information We Collect

We only collect personal information that is necessary to operate our business and provide our services.

This may include:

Personal details:

Name

Email address

Phone number

Billing and delivery address

Order information:

Items purchased

Order history

Returns and refunds

Payment information:

Payments are processed securely by trusted third-party payment providers.  We do not store full card details.

Account information:

Login credentials (encrypted)

Preferences

Communication history

Technical information:

IP address

Browser type

Device type

Website usage data

Marketing preferences:

If you choose to receive emails or promotional updates.

We do not intentionally collect sensitive personal data such as health information, religious beliefs, or political views.

3. How We Use Your Information

We use your information to:

• Process and deliver your orders

• Manage returns, refunds and customer service enquiries

• Communicate with you about purchases or account activity

• Improve our website, products and customer experience

• Send marketing communications if you have opted in

• Comply with legal, accounting and tax obligations

• Prevent fraud or misuse of our website

We never sell or rent your personal data to third parties.

4. Legal Basis for Processing

Under UK GDPR, we process personal data on the following lawful bases:

Contract

To fulfil your order and provide our services.

Consent

For marketing communications where you have opted in.

Legitimate interests

To improve our business operations and protect our website.

Legal obligations

To comply with applicable laws and regulations.

5. Data Security

We take the protection of your personal data seriously.

Measures we use include:

• SSL encryption

• Secure hosting environments

• Restricted internal access to personal data

• Trusted third-party providers who meet recognised security standards

While we take reasonable steps to protect your information, no internet transmission is completely secure, and we cannot guarantee absolute security.

6. Sharing Your Information

We only share personal data where necessary to operate our services.

This may include:

• Payment processors (for secure transaction handling)

• Delivery and courier providers

• Website hosting providers

• Analytics services

• Email marketing platforms

All third parties are required to process your data lawfully and securely.

7. International Data Transfers

Some of our third-party service providers may process data outside the United Kingdom.

Where this occurs, we ensure appropriate safeguards are in place in accordance with UK GDPR, such as recognised adequacy regulations or approved contractual safeguards.

8. Cookies

Our website uses cookies and similar technologies to improve functionality and understand how visitors interact with our website.

Cookies may be used to:

• remember user preferences

• analyse website traffic

• improve user experience

You can control or disable cookies through your browser settings.

Further details may be provided through a separate Cookie Policy or cookie banner.

9. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you

• Request correction of inaccurate data

• Request deletion of your data where applicable

• Withdraw consent for marketing communications

• Object to certain types of processing

• Request data portability

To exercise these rights, please contact:

📧 support@dmbodeep.com

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

www.ico.org.uk

10. Children’s Privacy

Our website and services are not intended for children under the age of 13, and we do not knowingly collect personal data from children.

If you believe that a child has provided personal information through our website, please contact us so we can remove the data.

11. Data Retention

We only retain personal data for as long as necessary for the purposes outlined in this policy.

Order and financial records may be retained for legal, tax, and accounting purposes, after which data will be securely deleted or anonymised.

12. Links to Other Websites

Our website may contain links to third-party websites such as social media platforms or charitable organisations.

We are not responsible for the privacy practices of those websites and encourage users to review their privacy policies.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect legal, technical, or operational changes.

The most current version will always be available on our website.

14. Contact Us

If you have any questions about this Privacy Policy or how your personal data is handled, please contact:

📧 support@dmbodeep.com

🌐 www.dmbodeep.com